
It’s fair to say that very
occasionally, we all like to blow our own trumpet, and
here at E.A.S, we are no exception. When my father
first started the company, he registered for trading as
Energy & Security Ltd (E.A.S), in the knowledge that
although the PVCu market was still relatively immature,
eventually, innovation and advancement in product design
would allow much greater levels of energy efficiency and
personal security. On our website, you will see many of
the innovations around security including numerous
industrial strength locking systems and even a
wonderfully clever alternative to the traditional door
chain.
Energy efficiency will soon become
a compulsory part of the Building Regulations and is
already a key factor of the Home Information Pack (HIP)
for all house sales. With our history of developing
windows and doors that are both secure and energy
efficient, it will come as no surprise to you that here
at E.A.S Windows, we have been awarded an official
certification from the Building Fenestration Rating
Council (BFRC) of B and C energy efficiency ratings for
our standard installations. Please ensure that when
giving consideration to your home improvement projects,
you choose a supplier who has this certification –
otherwise if problems occur, you may find that you are
trying to get your money back from a company that is no
longer in business.
This leads me onto the very real
issues of the ‘Credit Crunch’ and its associated effect
on all of our lives. It’s fair to say that everyone is
feeling the pinch, and we are all experiencing a steady
stream of price increases – whether it’s the weekly
supermarket shop, filling up the car with petrol, or
rising supplier costs in a commercial environment.
I read an interesting article
written by the MD of a firm within our industry which
appeared recently on a well respected website, and I’d
like to share part of this with you:
“…My point is that as an industry
I see increasing numbers of companies giving product
away in the short-term with little or no margin…(and) we
seem unable or unwilling to pass these costs on. So
ultimately we are squeezed in terms of product costs,
are unwilling to pass these costs on and in some cases
cutting costs to gain short-term volume. So how long to
these companies expect to last?”
So, whilst we are all looking for
the best price when we make a purchase, this does
not necessarily translate as being the lowest
price. We should call a halt to the trend that cheaper
is “king”. We are all faced with escalating costs and
most of the time there is no way of negotiating out of
these – so for me, it’s crucial to know that whatever I
purchase comes with a superior quality that justifies
the price. In turn, this is what I expect E.A.S. to
deliver – first class quality products, service and
after-sales support.
Flooding the PVCu market with
cheaper products has not helped anyone in the
long-term. Those of our competitors who benefited from
the low entry barriers into the industry and who gained
in the short-term by offering “cut-price” or
“discounted” products have most probably closed and
moved on to other ventures.
If you are thinking of making a
purchase of some considerable value, I would strongly
recommend that you follow these steps:
Check to see if the company you
are considering has a website. Research its product
range, suppliers, details of after-sales service /
warranties etc. Does the website mention any customer
referrals or case studies that you can identify with?
Make sure that the products
supplied to the company are reputable and well known
within the industry.
Ask around! Have any of your
relatives / friends / neighbours made a similar purchase
recently? Can they recommend any companies to you?
Visit the premises of the company
you are thinking of buying from. This is usually the
best reflection of the company’s products and services –
seeing the business for yourself and meeting its people
should give you confidence in its’ ability to deliver
what you are looking for.
Check prices on a like for
like basis. As with cars, there is no point in
comparing the cost of a fiesta with that of a Bentley!
Equally, the same can be said of holidays – a short
break in the UK will undoubtedly be cheaper than 2 weeks
in the Caribbean. …and despite common misconceptions,
I guarantee that not all PVCu products are the same,
either!!
Thanks for taking the time to read
my thoughts. Whilst I very much hope the economy will
settle very soon and we are all able to return to
spending with more confidence, I hope you can see there
is a benefit to thinking long-term.
Kind regards and thanks, as
always, to any of you who have kindly given E.A.S. your
custom.
Adam Spradbury
Managing Director |